AFS GO! launched to support the growth of MSMEs in Bahrain

AFS GO! launched to support the growth of MSMEs in Bahrain

Arab Financial Services (AFS) has launched a new, digital solution bundle that supports the growth of Micro, Small and Medium Enterprise (MSME) businesses in the Kingdom of Bahrain.

AFS Go! offers digital tools to simplify business operations, reach more customers, increase sales, and reduce costs. This streamlined payment platform offers businesses a comprehensive set of beneficial payment solutions spanning eShop (attract sales through a dedicated web presence), In-Store Payments (accept a range of digital payments) and Digital Payroll (banking unbanked workers). AFS Go! is an affordable, convenient, and easy to use one-stop solution for merchants who can pick any or all services from within the bundle – to grow their business. This is also a step towards supporting and promoting Bahrain’s cashless economy and helping to increase the contribution of MSME businesses to the Kingdom’s GDP.

Commenting on the timely development, Mr. Sael Al Waary, AFS’ Chairman said: “The pandemic has taught us to become proactive, agile and to respond quickly to our customers’ needs. The road to recovery post COVID-19 is through digitization, which is also aligned with the Kingdom of Bahrain’s aspiration for building a fully digital Bahrain economy. AFS has always had a strong understanding of the next generation of payments to support our business community. The launch of AFS Go! introduces, among other tools, a new e-commerce platform bringing businesses fast and efficiently into the digital payments space – where their customers are. I’m pleased to see AFS at the forefront of this initiative, providing the latest payment tools to those that need them the most.”

With AFS Go! smaller retailers have the tools to support their online and in-store business and payroll needs.

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