Research
FII Institute, Accenture Launches AI Investment Report
The Future Investment Initiative (FII) Institute, in collaboration with Accenture, unveiled a research report on AI investment entitled “Rebalancing Intelligence: How the Next Wave of AI Investm...
HP Index reveals crisis in workplace connections
HP released the third annual HP Work Relationship Index (WRI), a comprehensive global study that examines how people around the world feel about their relationship with work.
Qataris Among GCC’s Most Digitally Engaged Consumers
New research from Snap Inc., and GWI, has revealed that Qataris are among the most digitally engaged and forward-thinking audiences in the Middle East. The findings from “Getting to know Snapcha...
Study proves impact of First Ad Impression Takeovers
Snapchat, in partnership with Publicis Media Middle East & Turkey, has released new research analyzing the effectiveness of First Ad Impression Takeovers across the MENA region. The study reveals ...
Nearly half of travellers swayed by targeted advertising
Yango Ads unveiled key data from its latest report on travel and hospitality trends in emerging markets at its flagship event, Yango Ads Live: The Next Destination. According to the findings, 48% of s...
Influencers top the list for worst reputation in the UAE
According to Insight Discovery’s seventh annual Worst Reputation in the UAE survey, for the first time, social media influencers have been ranked as the UAE’s most distrusted profession. Influencers o...
Deloitte highlights new digital consumer trends
Deloitte has released its latest Digital Consumer Trends 2025 report, providing key insights into how consumers in the UAE and Saudi Arabia are engaging with digital technology, media, and connectivit...
Millennials are quietly leading the AI revolution
Millennials have embraced AI more fully than any other generation, according to a new survey by Slack, a Salesforce company.
PwC urges investment in entrepreneurial skills
PwC Middle East has released a new report titled “Why entrepreneurial capabilities are key to empowering MENA’s youth”, spotlighting the urgent need to equip MENA’s youth with the skills, behavi...