Dubai Business Women Council to hold Business Model Generation seminar

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Dubai Business Women Council (DBWC) has collaborated with management consulting firm ShiftIN Partners and EngageME, a creative employee communication and engagement consultancy, to hold a seminar on Business Model Generation (BMG) at Dubai Chamber of Commerce and Industry.

BMG is one of the most innovative methodologies currently available today that facilitates ‘out-of-the-box’ discussions on strategy and business models. It employs a graphical strategic management and entrepreneurial tool to map out the nine building blocks of a business model, namely, Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure, in a pre-structured canvass. The result, called a Business Model Canvas, is used to describe, design, challenge, invent and pivot an organization’s business model in just one page.

During the DBWC-hosted seminar, moderators discussed BMG concepts, methodology and examples. Participants then engaged in a Business Model exercise, followed by a presentation of works and interactive discussions.

“BMG represents the kind of innovation in business thinking that today’s women entrepreneurs need to better understand and optimize the running of their organization and stay competitive in their field. ShiftIN Partners was an ideal collaborator for this learning initiative given its extensive management consultancy expertise, while we also benefited from the innovative graphic facilitation and visual recording technique that EngageME offered during the event. The BMG seminar was an empowering event for business women who want to get the most out of their business models,” said Raja Al Gurg, President, Dubai Business Women Council.

ShiftIN Partners is a management consulting firm focused on helping clients develop and execute strategy programs that enable an organization to achieve the necessary shift, working from within. It was founded by some of the most experienced consultants in the field of Strategy Execution.

EngageME is a creative employee communication and engagement consultancy specialising in making the ordinary ‘Extraordinary’. The company works with organisations to create a collaborative culture of success using innovative, unique and impactful solutions. It offers a variety of services designed to inspire, motivate and energise employees – creating richer conversations, unlocking potential and ultimately driving positive transformation in the workplace.

Founded in 2002, DBWC motivates women to be productive members of the society, while encouraging role models to rise up from the ranks and inspire other women around the world, especially in the Arab region, to discover their true potential. DBWC organises the high-profile monthly event Network Majlis’ to provide information about the latest knowledge, skills and best practices for women entrepreneurs and leaders. For more information about recent DBWC activities, log on to the Council’s Facebook page –

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