FENIX has launched its groundbreaking 10-minute delivery service, F10. After its successful rollout of shared e-scooters across the region along with the region’s first private subscription service MyFENIX, the company has unleashed its newest innovative service F10 in Abu Dhabi’s Reem Island, a dense mixed-use development in the UAE capital.

F10 is the first delivery service in the Middle East region to offer 10 minutes fast and fresh grocery deliveries with no minimum order and free delivery, bringing flexibility and freedom to grocery shopping. For the initial launch period new users can try their first order for free, up to AED 50 off.

The 10-minute promise is made possible by FENIX’s vertically integrated approach across the entire value chain, using FENIX’s best-in-class micromobility vehicles and in-house full-time employees to deliver fresh groceries from FENIX dark stores, thereby minimizing any lost time. The F10 service brings a new level of speed and quality that just hasn’t been possible by typical food tech marketplaces in the region that have less control over inventory and logistics.

Through their network of centrally located dark stores, F10 can service customers quickly within a speed-optimized delivery radius. Safety is one of the core values of FENIX; the service strictly focuses on post-pandemic hygiene with each delivery scooter equipped with integrated sanitizing dispensers. Furthermore, customers also have the choice to opt for contactless deliveries through the app.

The F10 app is available for download on the Google Play Store and iOS App Store.