STEPPI raises $1.8M in its latest funding round


The UAE-based health and corporate wellness platform STEPPI has successfully raised $1.8M in its latest funding round, powered by a new partnership with boutique health and fitness experts, Embody Fitness, based in London and Dubai. The round welcomes Embody Fitness founders, James Miller and Sharare Hau to the STEPPI management team as CEO and CCO respectively, and opens new possibilities for corporate wellness in the UAE.

STEPPI co-founder Milos Savic told MAGNiTT that through partnerships with UAE Government stakeholders, STEPPI is powering projects and challenges for several hundred thousand users. The UAE-based team has registered more than 50Bn steps, 350M active minutes, and 4.5 Bn calories across their platform. STEPPI Co-Founder Joe Franklin highlighted “We have experienced phenomenal growth in the STEPPI business in the short time since we launched in 2020. We are now managing some of the largest corporate wellness programs in the region working with clients such as Dubai Holding, PwC, Unilever, and several UAE government entities. Corporate wellness is a rapidly evolving field and our partnership with Embody Fitness now gives us access to their industry-leading team of fitness coaches, nutritionists, and wellness experts. This will allow us to greatly expand the range of wellness services we can offer, as well as individualize employee wellness journeys through our multi-channel platform.”

This is the third round of funding for this rapidly growing fitness start-up in a key sector for corporates and investors alike. The partnership and capital investment will allow STEPPI to develop its services into the wider fields of wellness, including nutrition, physical training & activity programs, stress management, and community engagement.

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