Ericsson discussed today the rapid change in regional consumer behaviors around the use of mobile money at the Mobile Money Global event held in Dubai.

The event was an opportunity for Ericsson to highlight how the shift from traditional banking models has created opportunities for new consumer experiences, including m-commerce solutions like mobile wallets. With mobile devices increasingly used for secured financial transactions on-the-go, Ericsson has developed solutions for new customer behaviors that have been adapted from the regional modes of doing business.

”The mobile commerce industry in the Middle East is evolving due to increased merchant acceptance and the demand from consumers for simpler and more available m-commerce solutions. Ericsson has developed leading solutions to support mobile network operators & financial service providers to further accelerate their launch of mobile financial services and multi-channel digital payments in line with this new shift in behavior,” said Rajiv Bhatia, Head of EMEA Mobile Commerce Sales at Ericsson.