Social media and digital marketing are taking place into booming and steady growth which records a regional expectations for the digital marketing growth in Middle East to hit more than 20 % in 2014. This growth expectations are based on the 14 new trends of social media and digital marketing that arises in the Middle East region for year 2014.
In addition to the trends and based on the latest white paper by CTPartners Executive Search Inc stated that there are lots of demands for digital marketers in the region from most of organizations. Moreover, based on the expectations from BR Communications which is a newly established PR and fully integrated marketing services consultancy in the Arab Region: “More than 90 % of organizations or the entire organizations as small and midsize and large organizations are following the social media and digital marketing methods in addition to the tradition marketing to support their marketing campaigns and promote themselves across the region and even globally.”
Digital and Social media marketing arises to state and showcase its 14 new trends in 2014 and the following trends has established itself rapidly as an important tool for brands, and these trends are expected to develop next year based on TwinEngine the award-winning, strategic marketing and creative agency that is specialized in online and social marketing .
The following 14 trends are:
- Content marketing is key to attract and retain customers
- Big data just keeps getting bigger
- Images outrank words for engagement
- The social enterprise as a business function
- Social crowdsourcing expands business resources
- Companies engage with consumers in real-time with location based advertising
- Hashtags become leading search tool
- Mobile marketing surpasses traditional advertising
- Social media is essential for successful business strategy
- Marketing transitions from monologue to dialogue and consumers will be rewarded
- Augmented reality shifts marketing from data to visualization
- Digital exceeds traditional marketing budgets
- SEO becomes focused on consumer behaviors
- Building relationships with inbound marketing is critical to long term growth
Rihab Fayad, Director of Business Development at BR Communications, concluded: “Digital Marketing drives profit, product longevity, and brand loyalty. As companies look to take their products and services into new markets and channels. Moreover, Digital Marketing plays a vital role in every major business, with the power to make or break an enterprise’s success. Consequently, every business manager must have an in-depth knowledge of Digital marketing principles in addition to the traditional marketing in order to drive his business to a steady growth.”
