Fawaz Abdulaziz Alhokair (“Alhokair”) has signed a franchise agreement with Alo Yoga, the renowned US-based global yoga and athleisure brand. This unprecedented retail partnership enables Alhokair to introduce its Saudi active and fashion-savvy customers to Alo Yoga’s vibrant collection of high-quality yoga clothing and accessories through its e-commerce channels and store network, with the first mall outlet set to open at Kingdom Centre, Riyadh.

In line with its strategy to offer Saudi customers an enriching, unique and omnichannel retail experience, Alhokair is diversifying its product offering to meet the rising demand for comfy, functional, and fashionable clothing and accelerate its growth in the Kingdom. The partnership with Alo Yoga is aligned with Alhokair’s goal of spreading a healthy and active lifestyle in the country by supporting a community in which holistic practices such as yoga are becoming a way of life. Notably, this is Alo Yoga’s first franchise agreement outside the United States.

“This is a groundbreaking partnership for us, as we expand our global footprint starting with Saudi Arabia,” said MarcoDeGeorge, co-founder and co-CEO of Alo Yoga. “We are excited that the Saudi market has become increasingly health and fitness-focused and are glad we can be there for that as our mission is to spread health and wellness as well as build community.”

Alo Yoga is a lifestyle brand, recently named to Fast Company’s list of Most Innovative Brands and known for its studio-to-street fashion with a focus on health, wellness and mindfulness, and giving back to community through CSR efforts. It is also known for its celebrities, supermodels and social media influencer following that includes Kendall and Kylie Jenner, Jennifer Lawrence, Scarlett Johansson, Miley Cyrus, Rosie Huntington-Whiteley, Sara Sampaio, and Alessandra Ambrosio, to name a few.