Nejree, the Saudi-based online fashion & lifestyle destination has successfully closed a $15 million Series A round led by Impact46 growth fund.
The e-commerce startup integrates technology to crack untapped opportunities in the user experience, most remarkable of which is their adoption of the Try Now Buy Later (TNBL) model with their latest product release “Nejree Closet”.
Nejree tapped into the TNBL model as the first mover in adopting the solution in the region. “Nejree Closet” allows consumers to try on products before purchasing them with no upfront payment. This closes a critical gap in the virtual showroom experience, allowing shoppers to experience the size-fitness, quality, look, and feel of the items.
This newly acquired fund will be impactful to Nejree’s operations and the e-commerce industry in the region. Investing in this vision, Impact46’s Abdulrahman Almodaimeegh adds: “Nejree is tackling a great opportunity in the e-commerce space… With the right framework, innovative technology, and the team behind Nejree, the platform is set to play a driving role in growing the market.”
Through this investment, Nejree plans to scale its operation and further develop “Nejree Closet”, growing into more categories and brand offerings, and accessing new markets.
