URENT, a tech startup focused on redefining mobility rentals in the tech space, has partnered with HUAWEI CLOUD Middle East to accelerate its own digital transformation as it expands its service offerings and grows in more geographies across the region.

Moving forward, URENT will work with HUAWEI CLOUD as a trusted digital transformation partner and cloud provider. That will include tapping into HUAWEI CLOUD’s infrastructure as a service (IaaS) and platform as a service (PaaS) capabilities, as well as a global network of more than 20,000 partners and 2.3 million developers contributing to the HUAWEI CLOUD.

Omar Al Ashi, CEO and Founder of URENT, said: “Since its launch in the UAE in February 2021, URENT has been called the “the Airbnb of mobility” by Arabian Business Magazine. URENT is an end-to-end mobility platform that offers users the ability to rent almost anything that moves on ground and water, from cars, chauffeur-driven limos, to motorbikes, yachts, jet skis, etc. URENT users rent directly from hosts through its platform in a seamless, cashless, and user-friendly way. The platform enables hosts to set their own rules, limits, pricing, and availability of their fleets. Renters enjoy navigating through a wide range of vehicles and watercraft, with the option of interacting with the hosts via the in-app chat. Everything from booking, payment, special arrangements and any extras that the renter may require can be done through the app”.

Omar Akar, MD & VP of Cloud Business at Huawei Middle East, noted: “With its rich stack of technologies, HUAWEI CLOUD is empowering and enabling organizations of all sized to digitally transform their business operations and key services. We are excited to be cooperating with URENT in this endeavor, themselves being a disruptor and innovator in the mobility market.”