Swftbox has closed a seed round worth $2 million. MENA Technology Fund led the funding, joined by Polymath Ventures, AirAngels and Ithraa Investment Company alongside strategic investors from the United States, Europe, UAE and Saudi Arabia.

The Abu Dhabi-based Hub71 company will continue to scale its services across the region, working with e-commerce retailers and courier companies to enhance the delivery experience.

“We built swftbox with user experience top of mind. Whether it’s the shopper, retailer, courier company, or driver, experience is what creates the most value for them in both the short and long terms. We carefully designed all touch points from the ground up. We automated redundant processes to reduce human error, built smart algorithms to solve complex sorting and routing problems and added an intuitive interface to simplify user experience. We will use the new capital to accelerate tech development to further enhance user experience and automation, boost margins, and grow our customer base in the UAE and Saudi Arabia,” said Mohammad Absi-Halabi, co-founder and CEO of swftbox.