Hasna Al Mutawa, a Health tech serial entrepreneur announced that its latest venture NOOG has successfully attracted $490K in pre-seed round from DeepMinds to build the first health tech solution for camels to transform the camel care with advanced technology.

Hasna Al Mutawa, the visionary behind the venture, shared the mission driving NOOG: “Camels are an integral part of our culture and economy. NOOG was founded to blend our rich heritage with cutting-edge technology, delivering real-time health monitoring to ensure camels receive the care they deserve.”

The support from DeepMinds underscores their confidence in NOOG’s mission and potential. Hasna emphasized, “Our objective is straightforward – NOOG is creating an integrated technology that combines smart wearables and an advanced platform to monitor and manage camel health and safety. By blending modern technology with traditional herding practices, we aim to equip camel herders with enhanced care solutions, driving progress in the camel breeding and livestock sectors.

NOOG is committed to leveraging technology to enhance camel health and well-being. Hasna stated, “Our platform empowers herders with real-time data, helping them make timely decisions for the betterment of their camels’ health and safety.”

Amine Staali, Managing Partner and CEO of DeepMinds, stated, “Hasna’s vision marks an exciting advancement in applying technology to the camel industry, a key sector in the GCC. The potential to enhance camel health management is enormous.”

NOOG was officially unveiled last week at GITEX Expand North Star 2024 in Dubai, and is all set for the Beta release in 2025.