Trusity, a leading skill-tech platform and Dubai SME certified incubator, has joined forces with Emirates National Oil Company (ENOC) to empower Emirati students with the skills, knowledge, and mentorship required to develop innovative and sustainable business ideas. Through this collaboration, Trusity and ENOC will work together to identify, upskill, and incubate young Emirati entrepreneurs, aligning with the UAE’s vision for sustainability, energy efficiency, and community impact.
The partnership aims to bridge the gap between education and real-world application by providing students with hands-on experience in entrepreneurship. The program will scout innovative ideas from Emirati students from Arabic-speaking schools across the nation, selecting the top 10 business concepts aligned with ENOC’s focus areas. These selected students will undergo structured training through Trusity’s flagship TruPreneurs program, receiving mentorship and guidance to refine their business ideas.
The Trusity-ENOC collaboration represents a shared vision to create opportunities for young Emirati talent, fostering a new generation of entrepreneurs equipped to build sustainable, impactful businesses. Through structured training, mentorship, and industry engagement, this initiative will play a crucial role in shaping the future of UAE’s entrepreneurial ecosystem.
The selected Emirati students will be enrolled in Trusity’s TruPreneurs program and receive intensive training in entrepreneurship, business modeling, and financial planning, and gain access to mentorship from industry experts and business leaders. They will also participate in a final investor pitch event and present their ideas to potential investors and stakeholders. Finally, they will have their ideas incubated under Trusity’s TruNext incubator, with structured guidance for further development and have their projects opened for external investment, ensuring long-term sustainability and growth.
“At Trusity, we believe that empowering youth with real-world skills is the key to driving long-term impact and innovation. Our collaboration with ENOC is a significant step towards nurturing Emirati entrepreneurs, providing them with structured mentorship, training, and access to industry networks”, said Rajani Nalla, Founder and CEO, Trusity. “By supporting youth from ideation to launch, the TruPrenurs program offers a curated pathway to ideate, iterate, validate and create innovative solutions. Together, we are paving the way for a future where young innovators can lead the charge in sustainability, energy efficiency, and business excellence.”
