Meta today announced the rollout of new AI‑powered tools designed to strengthen user support and enhance content enforcement across its family of apps. The company said the updates reflect its ongoing investment in advanced artificial intelligence to deliver faster assistance, reduce harmful content, and improve overall platform safety.
Meta confirmed that its new Meta AI Support Assistant is now being introduced across Facebook and Instagram in regions where Meta AI is available. First previewed in December, the assistant provides 24/7 support and is designed to resolve a wide range of account‑related issues from start to finish. The tool can answer questions, guide users through settings, and directly take action on tasks such as reporting scams or impersonation, managing privacy controls, resetting passwords, and reviewing content takedown decisions.
According to Meta, the assistant responds to most requests in under five seconds, significantly reducing wait times compared to traditional help center searches. Early user feedback has been positive, and the tool is now available in all languages supported by Facebook and Instagram for support topics.
Alongside support improvements, Meta detailed progress in deploying more advanced AI systems for content enforcement. These systems are designed to detect severe violations—including scams, impersonation, terrorism, child exploitation, drug sales, and fraud—more accurately and at greater scale.
Initial testing shows strong results. Meta reports that the new AI models are identifying 5,000 previously undetected scam attempts per day, reducing impersonation of high‑profile individuals by more than 80%, and doubling detection of violating adult sexual solicitation content while cutting error rates by over 60%. The systems have also demonstrated the ability to identify account takeovers and detect spoofed websites posing as legitimate brands.
Meta noted that these models operate across languages spoken by 98% of people online and can quickly adapt to cultural nuances, evolving slang, and region‑specific code words.
The company said it will gradually deploy these systems across its apps once they consistently outperform existing enforcement methods. While AI will take on more repetitive and high‑volume tasks, Meta emphasized that human expertise will remain central to oversight, appeals, and high‑impact decisions.
Meta added that rigorous testing and safeguards are in place to ensure accuracy, reduce bias, and maintain alignment with its Community Standards.
