Madinah Hubs, the innovation and entrepreneurship ecosystem in Al Madinah Al Munawwarah, has announced the completion of its first strategic investment and partial acquisition through its investment arm, Ohud Investments, in SBTL—a company specialized in building transformation, leadership, innovation, and entrepreneurship ecosystems. The investment is made in partnership with SBTL’s founder and CEO, Eng. Sayed Ahmed Sayed, marking a pivotal milestone in the region’s journey toward a more integrated and sustainable entrepreneurial landscape.
This strategic move signals the beginning of a new phase for Madinah Hubs—one that unifies investment, capacity building, venture development, and long‑term economic impact under a single ecosystem. The acquisition strengthens the organization’s mission to position Al Madinah Al Munawwarah as a leading regional model for innovation‑driven growth.
Over the past several years, SBTL has established itself as a specialized leader in designing and delivering transformational experiences for individuals, institutions, and emerging ventures. Its track record includes:
- Empowering more than 3,000 beneficiaries across leadership, innovation, and entrepreneurship
- Launching and executing over 120 specialized programs and initiatives
- Collaborating with more than 200 organizations and ecosystem partners
- Delivering over 12,500 hours of workshops, hackathons, training programs, and capacity‑building experiences
Through these initiatives, SBTL has played a significant role in shaping innovation and entrepreneurship pathways, enabling founders and organizations to unlock new opportunities for growth.
Since its launch in early 2026 under the leadership of Hasan bin Abdullah Jabarti, Madinah Hubs has been building a comprehensive entrepreneurial ecosystem through high‑impact programs, strategic partnerships, and specialized initiatives. Its work spans venture development, investment readiness, ecosystem enablement, and the creation of new channels that connect entrepreneurs with capital, expertise, and market access.
Speaking on the investment, Hasan said: “Our investment in SBTL is not merely an investment transaction; it is a strategic step toward uniting two ecosystems that believe Al Madinah Al Munawwarah can become a global model for entrepreneurship. What SBTL has built over the past years represents a strong foundation, and our role today is to help expand this impact and accelerate its growth.”
For SBTL, the partnership marks the beginning of a new chapter. Eng. Sayed commented: “We view this partnership as the beginning of a new phase of growth and development. Our goal is not only expansion, but building ecosystems capable of creating real and sustainable impact for individuals, organizations, and entrepreneurial ventures.”
The investment also represents the first step in Madinah Hubs’ broader vision to build a diversified investment portfolio targeting high‑impact ventures. This long‑term strategy aims to strengthen the entrepreneurial ecosystem by connecting it with capital, enablement, and sustainable growth pathways—ultimately positioning Al Madinah Al Munawwarah as a thriving hub for innovation‑driven economic development.
As Madinah Hubs continues to expand its programs and partnerships, the integration of SBTL’s expertise is expected to accelerate the development of founders, startups, and organizations across the region. Together, the two entities aim to create a unified ecosystem capable of nurturing talent, supporting ventures, and driving meaningful economic transformation.
