Egypt‑based e‑commerce operations platform Fincart has raised an oversubscribed $2.8 million Seed round, co‑led by Launch Africa and Antler MENAP, with participation from Yango Ventures, Five35 Ventures, Bluestream Capital, Hi2 Global, Kalahari Venture Labs, and other regional investors. The round marks a significant milestone for the young startup as it accelerates its expansion across fast‑growing digital commerce markets in MENA and Africa.
Founded in 2023 by Mostafa Masry and Nihal Ali, Fincart provides an AI‑powered operating platform that enables merchants to manage shipping, customer engagement, and cash advances through a unified interface. The platform integrates with more than 40 courier companies across Africa, giving merchants a consolidated view of logistics performance, delivery timelines, and customer interactions. This integrated approach aims to reduce operational complexity for merchants while improving fulfilment efficiency and customer satisfaction.
Fincart currently serves more than 450 merchants and has facilitated nearly EGP 1 billion in gross merchandise value, underscoring the growing demand for streamlined, tech‑driven e‑commerce operations in the region. The company’s AI engine helps merchants optimise delivery routes, automate communication workflows, and access working‑capital support through cash‑advance features — all critical components for scaling online retail businesses.
The newly raised capital will be used to further develop Fincart’s AI platform, expand its team, strengthen strategic partnerships, and accelerate its expansion across MENA and Africa. The company plans to deepen its presence in key markets, enhance product capabilities, and onboard more merchants seeking operational visibility and automation.
In January 2025, Fincart closed a pre‑Seed round for an undisclosed amount, led by Plus VC along with other investors. The latest Seed round reflects continued investor confidence in Fincart’s vision to build a unified, AI‑driven operating layer for the region’s rapidly growing e‑commerce ecosystem.
