Recently-launched UAE based ADXPRS.com is the Middle East’s first web-based design platform providing entrepreneurs and SMEs with a comprehensive, multilingual logo and marketing template customisation shop.
Kinan Ismael, Founder and Managing Director, ADXPRS.com said: “Keeping the end-user in mind, ADXPRS.com was founded with a vision of providing a comprehensive solution to businesses and individuals who are looking to access high quality, professional and affordable logos and marketing templates that not only look great, but can be fully customized quickly and easily. I believe that one of the major benefits of the website, apart from the user-friendly interface, is the fact that ADXPRS.com is also the only portal catering to the Middle East market by supporting the Arabic language.”
Launched in July 2013, the ADXPRS.com web-based design platform has been built after an elaborate research conducted by leading research specialist, YouGov, surveying SMEs across the Middle East. With the aim of providing quick, quality, and cost-effective creative, design and marketing solutions in a fast moving, demanding market, the portal focuses on empowering start-ups and SMEs across the Middle East by offering them the ability to take charge of their marketing activities by easily customising pre-designed marketing materials in the best way that fits their objectives.
One of the most notable and unique innovations provided by the website is the XPRS Editor, which imitates yet simplifies leading software editing tools and allows the website’s customers to customise their chosen design instantly without the need for expensive and complicated software or hiring expensive talent. Through the technology and tools provided by the portal, companies can save not only a lot of outsourcing money and eliminate the hassle of finding the right talent but also save a lot of time required otherwise in managing the creative process.
Speaking further of the concept, Kinan Ismael, added: “Many entrepreneurs in the Middle East have goods and services to offer that are exceptional in terms of the idea, but their challenge is getting their message to the marketplace in a cost-effective yet highly professional manner. This is where we come in. ADXPRS.com enables smaller local companies to compete with bigger competitors. In the past three months, we have had a tremendous response in terms of registrations. Eventually our aim is to empower business owners throughout the world to take control of the image of their business and produce high-end design and print.”
The ADXPRS.com portal, which includes high-resolution images, personalised and targeted color design and copy, provides thousands of templates covering over 30 industries such as: Food and Beverage, Travel and Tourism, Retail & Shopping, Health and Beauty, Government Service, Trading and Commerce amongst many others.
Providing complete sets for each of the industry including logos, business cards, websites, billboards, brochures, banners, and many more; it allows businesses to design, customize and print a whole raft of marketing and branded materials providing up to 29 items per subject. This gives the customer not only unprecedented choice and inspiration but also allows flexibility by allowing the end user to log in to the system on their own browser and get a final print-ready PDF.
With over 250 registrations from across the world in just three months, the goal behind the website is to make high quality design and marketing tools accessible to all. Generating traffic mainly from countries such as UAE, Egypt, KSA, India, Iraq, Algeria, Philippines and Morocco, the website has proved its excellence by receiving an award only three months after its launch. In October 2013, ADXPRS.com won the strategic medal for best e-commerce website at the seventh UAE Web Awards – a platform felicitating web innovation.
