The UK-based, MENA focused, startup BASMA.com closed $3M in its Series A round of funding led by MEVP with the participation of SOSF, IM capital and returning investors iSME, Cedar Mundi Ventures and IFA capital.
BASMA.com is a digital healthcare platform working on redefining the orthodontics support experience with a chain of digitally-equipped clinics to offer faster and more precise treatments through its licensed partners. It uses ISO and CE certified invisible teeth aligners, 3D-printed in-house, to assist its network of partner clinics to treat patients with mild to moderate cases of teeth crowding and spacing in an average of 6 months. Unlike traditional orthodontic solutions, invisible aligners straighten teeth discreetly and without any pain.
Boosted by these new resources, BASMA.com will focus on hiring new talent and expanding its geographic reach across the Middle East. The startup also plans on growing its network of partner dental clinics across KSA, UAE, and the region, to reach more cities and countries in the GCC.
“We believe in a full digital dental workflow and are equipping our network of clinics with all the digital tools necessary to offer accurate and effective treatments. At a click of a button, our users are directly connected to their dentists and orthodontists. Our advantage and main strength is that we make all of the treatment planning in-house, we listen and take the feedback of the patients, transmit it to our network partner clinics and constantly improve our offering,” elaborates Dr. Cherif Massoud, CEO and co-founder of BASMA.com.
