Bioniq, founded in 2019 and renowned for its personalised supplements based on blood biomarker data, today announced the close of its $15M Series B funding round. Principal Investors HV Capital and Unbound, both leading European VCs led the oversubscribed round.
The company officially entered the UAE in 2021, and since then, it has expanded across the Gulf region, serving customers globally. Bioniq partnered with The Department of Culture and Tourism – Abu Dhabi, Metabolic, a hybrid digital therapeutics company, and Al Borg Diagnostics, a leading provider of diagnostic health services in Saudi Arabia, to enhance the personalized health and wellness industries in the region.
Bioniq’s approach to tailor-made solutions based on individual data and health goals has seen significant growth in the last 12 months, with the highest demand from the U.S. market, which now makes up over 50% of its customer base, with some regions growing over 500% in the last two quarters. Bioniq’s ability to provide quantifiable before-and-after snapshots of users’ nutrient needs and optimization progress has been one of the biggest assets in its partnerships with leading health and sports institutions such as Lanserhof and UFC. Bioniq has since become the product of choice for many of the world’s top athletes, including Manchester United’s Diogo Dalot and former NBA All-Star Andrei Kirilenko, who have used Bioniq for years to optimize their micronutrient levels and enhance performance and recovery.
“We’ve entered a new era in nutritional supplementation over the last six years, where it’s become clear that one-size-fits-all solutions are simply inefficient,” said Vadim Fedotov, co-founder and CEO of Bioniq. “Everyone’s health journey is unique and fluid. Customers need advanced, adaptable products that provide evolving support for personal health goals. Our AI-driven approach and extensive biochemical database allow us to create customized supplements that provide quantifiable results and cater to individuals’ specific needs. Beyond meeting consumer demand, we’re setting a new standard in the industry by making the process and results transparent to the users.”
All of Bioniq’s supplements are Swiss-made, pharmaceutical-grade and utilize precise micro-dosing to address bio-individual needs and deficiencies. Each formula is created specifically for an individual user and features a unique mix of antioxidants, vitamins, minerals, phytonutrients, amino acids and prebiotic fiber. Rather than traditional pills and capsules, the product is delivered in patented prebiotic guar granules, which are designed to mimic the way the body digests food, minimizing nutrient competition and maximizing bioavailability.
“Bioniq’s exceptional growth is a testament to its innovative approach for high quality personalized health solutions that professional athletes across the world rely on” said David Kuczek, General Partner at HV Capital. “With sales from across 60 countries with the majority coming from North America, the most important market for health solutions globally, Bioniq is well-positioned to continue its trajectory of rapid expansion.”
“Bioniq’s innovative approach to nutrition is based on the idea that everyone has different nutritional needs and deficiencies, and that generic multivitamins are not enough to address them. We are impressed by Bioniq’s vision and technology, and we believe that they are disrupting the supplement industry with their personalized and science-based approach. We are excited to support them as they grow and scale their business,” said Shravin Mittal, CEO of Unbound.
