Research
AI is now the default for Saudi consumers, says Deloitte
Saudi Arabia has reached a defining moment in its digital evolution, according to Deloitte’s Digital Consumer Trends 2026 Report—KSA Edition, with generative AI rapidly shifting from a curiosity to an...
Middle East M&A activity surges by 260%
Middle Eastern mergers and acquisitions (M&A) have demonstrated remarkable resilience and strategic focus, with deal values surging 260% to $53 billion in the first nine months of 2025 compared to...
Advertisers see AI automation as next growth driver
New research from TikTok, in partnership with NewtonX, reveals a significant gap between advertisers’ ambitions for AI automation and its actual implementation. The study shows that 93% of adver...
UAE app economy enters new phase of growth
The UAE’s app economy is entering a new phase of profitable, retention-led growth, according to new data unveiled by AppsFlyer at the inaugural MAMA Dubai (Mobile Acquisition & Mobile Analytics). ...
FII Institute, Accenture Launches AI Investment Report
The Future Investment Initiative (FII) Institute, in collaboration with Accenture, unveiled a research report on AI investment entitled “Rebalancing Intelligence: How the Next Wave of AI Investm...
HP Index reveals crisis in workplace connections
HP released the third annual HP Work Relationship Index (WRI), a comprehensive global study that examines how people around the world feel about their relationship with work.
Qataris Among GCC’s Most Digitally Engaged Consumers
New research from Snap Inc., and GWI, has revealed that Qataris are among the most digitally engaged and forward-thinking audiences in the Middle East. The findings from “Getting to know Snapcha...
Study proves impact of First Ad Impression Takeovers
Snapchat, in partnership with Publicis Media Middle East & Turkey, has released new research analyzing the effectiveness of First Ad Impression Takeovers across the MENA region. The study reveals ...
Nearly half of travellers swayed by targeted advertising
Yango Ads unveiled key data from its latest report on travel and hospitality trends in emerging markets at its flagship event, Yango Ads Live: The Next Destination. According to the findings, 48% of s...