Resources

Middle East’s Newest Crowdfunding Platform: Zoomaal

For entrepreneurs in the Middle East seeking investment, a new platform is launching this month to offer crowdfunding for creative projects.

Report: Luxury Marketers Investing More in Digital

Faced with a luxury consumer who has high mobile expectations  and a demonstrated tendency  to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxur...

How to Choose the Right Location for Setting up a Business – Part 1

Whether you’re launching a small business or planning something bigger, where you work is one of your most important decisions. So if you’re looking for your first shopfront, commercial of...

When at Fault, Admit It and Apologise to Customers

In business, there are times when you will need to apologise to a customer.

INFOGRAPHIC: Social Collaboration For Small Businesses

Businesses are growing accustomed to communicating with customers via social channels, but are you using social networks to collaborate internally?

Marketing Campaigns Gone Wrong

Most marketing campaigns come and go without much notice. To varying degrees, those campaigns are effective for the target audience and memorable only to the people who worked on them.

Risks For Middle East Businesses in 2013

The world may have ushered in a New Year, but there is no reason to think that the problems of 2012 will not rear their ugly head in 2013 and be compounded with a fresh set of problems.

Small Business Goals That Can Inspire You

Setting goals in your small business is an important step in your business growth and development.

INFOGRAPHIC: The Most Memorable Marketing Moments in 2012

With the end of 2012 just around the corner, Hubspot, a company that offers internet marketing software, has come up with a sweet infographic. The infographic puts together a list of 20 memorable mark...