Citron is a Dubai-born, female-owned start-up that has shown impressive and rapid growth since its inception in 2017. Continuing to bring to the market innovative products for families with continued expansion into new markets across the GCC, the brick-and-mortar store will be a chance for families to be able to shop in person and to get a feel for Citron throughout the year and to learn more about its extensive portfolio of available products.
This year, the company achieved a seven-figure dollar investment from its pre-Series A funding round, with Arzan Venture Capital. Citron became the first non-tech female-owned brand selected by Arzan VC, and Citron’s founder was thrilled to be paving the way for other female founders, who are generally underrepresented in the region and overlooked regardless of their returns.
With the company currently operating across 14 markets, Citron has 10 more prospective markets in its pipeline for the next 6 months that includes an international move into the US and UK. Looking to expand further, the company is also set to break into China in November 2021. This year Citron has seen a revenue growth that is quadruple that of 2020, and a team that is now four times the size it was in 2020.
Planning to continue its fast growth while developing its approach to innovation, Citron currently has 23 new product patents in process. Citron is known for using impressive tech in products where possible, allowing them to bring never-seen-before products to the market for consumers. The latest development is a water bottle that features a digital QR code so that its owner will always be able to locate it, if it becomes lost. For 2022, Citron has a new and exciting collection for both children and adults, with 200 new items set to hit its offering. New categories will include picnics, cutlery and mugs.
