Cutting-edge Technology to Support MarkaVIP’s Growth Path

Business Technology

With 3 million members acquired in just three years of operation, MarkaVIP, the regional flash sales pioneer, has announced the launch of a truly integrated online ecommerce platform using cutting edge technology. The new platform, aimed at delivering a sleeker, more sophisticated and safer user experience is uniquely positioning MarkaVIP to lead one of the fastest growth markets for ecommerce in the world.

With mobile growing as a channel for online purchases, MarkaVIP’s new platform is one of the most technologically advanced in its field, with a back office that harnesses the latest innovations in the industry. A new responsive design for desktop, tablets and phone including native applications for iOS and Android will make the shopping experience even easier, more convenient and more enjoyable.

“Mobile is a fantastic platform for MarkaVIP. Due to our time-sensitive sales, it is much more convenient for a shopper looking for popular items to jump on our site as soon as the sales start rather than wait to get to a physical computer. At the moment, the total traffic coming from mobile is at 41% including tablet traffic and with the introduction of our new website and mobile applications we expect it to grow significantly in the coming months,” said Ahmed Alkhatib, founder and CEO, MarkaVIP.

More than 17,000 fashion and lifestyle products offered at any one time and a community of one million fans on Facebook make MarkaVIP the largest online shopping platform in the Middle East. With the help of new technologies, the tried-and-tested flash sales model will take customization and personalization to the next level.

New machine learning algorithms allow MarkaVIP to customize their service offering to best suit the needs and preferences of their customers. Additionally, the inclusion of advanced technologies by solutions provider Cybersource, including one-click credit card payments and sophisticated encryption of customer data, makes MarkaVIP’s payment gateway ultra-secure, yet simple to use. Last but not least, MarkaVIP benefits from being the first secure platform to benefit from PayPal’s one click checkout.

“Our incredible growth demonstrates the strong e-commerce appetite that exists across the region. More than 60% of our customers make repeat purchases, which is a true vote of confidence for MarkaVIP.  Our investment in the latest technology available will not only improve our customer’s experience but will create new exciting opportunities for expansion across the region, whether it be developing new or existing product lines or reaching new markets and target audiences”, said Alkhatib.

MarkaVIP was founded in Jordan three years ago and is led by experienced e-commerce and fashion professionals. Incorporating the latest technology, world class expertise and an unrivalled shopping experience, MarkaVIP is the perfect platform for suppliers and retailers to engage with a fashion-savvy and discerning audience in the Middle East.

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