du has signed a strategic alliance with Google that makes it a Premier SMB Partner of Google’s AdWords advertising programme in the UAE. The partnership will allow du to provide new products and solutions to the SMB market in the UAE starting with the launch of its newest mobile plan, Business Super 600-G.
With a pioneering product such as Business Super 600-G, du’s customers will not only get the value-added benefits that du’s Business Super Plans are renowned for, but also benefit from the additional power of the Google AdWords platform to boost online presence through the internet’s most popular search engine.
“Communication is becoming increasingly digital. It is imperative for our SMB customers to maximise this opportunity and make their presence felt where their customers are. Based on our own experience and feedback from our customers, we are proud to announce Business Super 600-G – the newest and an unprecedented Plan of its kind and a must-have tool for SMBs looking for the best value and benefits from their mobile plan,” said Fahad Al Hassawi, Chief Commercial Officer, du.
He added: “Business Super 600-G combines everything that a business needs to effectively and efficiently grow: a solid communications allowance with national and international connectivity, with the incredible power of Google AdWords to help spread awareness through the internet. There are around 12,000 SMBs established in the UAE every year, and we know that the right communication and marketing is essential for every business if it is to achieve success. The Business Super 600-G Plan will enable SMBs to stay ahead of their competition.”
Speaking at the launch, Mohamad Mourad, Regional Manager – Gulf, Google, said: “As a Premier SMB Partner, du will provide full-service AdWords account management on behalf of local merchants, from account setup and activation, to ongoing campaign maintenance and optimization. This agreement is designed to build on du’s existing relationships with marketers, particularly small and medium-sized businesses, and encourage them to use online advertising as a cost-effective way to find and target new customers, whether they are just around the corner or across the globe”.
He added, “As a Premier SMB Partner, du’s sales force is equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform.” Customers subscribing to the Business Super 600-G Plan will receive the following benefits:
| Monthly Fee | National Minutes | International Minutes* | National SMS | International SMS* | Free National Data | Closed User Group discount | Google AdWords Credit |
|
| Business Super 600-G Plan | AED600 | 750 | 750 | 375 | 375 | 1GB | 75% | AED 750 |
International units are to 190 destinations. After consumption of bundled minutes and SMS, charges will be as follows: national calls: AED0.30/min; international calls: AED1.25/min; national SMS: AED0.18/SMS; international SMS: AED0.6/SMS. Additional data can be purchased through mydata.du.ae from any du smartphone.
The Business Super 600-G Plan comes with fantastic Google AdWords benefits which include: an exciting session to discover the world of online advertising, Account setup, Campaign management of Google AdWords credit worth AED750. Google AdWords provides an intuitive advertising solution that creates online visibility for businesses, providing them with an unprecedented advantage over their competition.
SMB customers subscribing to the Business Super 600-G Plan can also buy Google AdWords packages that best suit their budgets, and their Marketing and Product/services spends per calendar. du offers SME customers five packages of different denominations, ranging from AED 1,000 for a Bronze package, to AED7,500 for a Platinum package. The higher priced packages offer not only an increase probability of the customer’s ads being visible at Google and the Google Display Network, but also an enhanced and more customized service level from du. Google AdWords packages are available for customers in a standardized offer, giving them price transparency, price predictability and value for money.
The Google AdWords packages are as follows:
|
Product Features |
Bronze |
Silver |
Gold |
Titanium |
Platinum |
|
Cost |
AED 1,000 |
AED 1,500 |
AED 2,500 |
AED 5,000 |
AED 7,500 |
|
Campaign Objectives and Strategy |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Account setup |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Campaign strategy discussion |
No |
Once every 3 months |
Once every two months |
Once a month |
Twice a month |
|
Regular Reporting (monthly) |
Automated Report |
Automated Report |
1 AdHoc Report |
2 AdHoc Reports |
2 AdHoc Reports |
|
Customized Reporting ROI – conversion tracking |
No |
No |
Yes |
Yes |
Yes |
|
Customer Care Support (phone, e-mail) |
email only |
email only |
phone and email |
phone and email |
phone and email + dedicated line for account manager |
|
Conversion/lead tracking tool – call tracking |
No |
No |
Yes |
Yes |
Yes |
|
Display Campaign – Banner Ads (Dedicated Display Only Campaign) |
opt in GDN |
opt in GDN |
Dedicated Campaign |
Dedicated Campaign |
Dedicated Campaign |
|
Remarketing |
No |
No |
Yes |
Yes |
Yes |
To subscribe to the Business Super 600-G Plan and the Google AdWords packages, customers can visit their nearest du Shop, contact their account manager or visit www.du.ae.
