du today announced an exclusive competition for Emirati designers to redesign and create new uniforms for staff at du’s retail stores across the UAE.

Winners of the competition will receive a cash prize of AED50,000 along with an opportunity to deliver an innovative and first-of-its-kind uniform collection for du stores across the country. The competition aims to elevate Emirati designers and reaffirm the brand’s longstanding roots in maximizing
opportunities for homegrown talent.

Made to inspire optimism and transformation, new uniforms will introduce a fresh approach to du’s retail stores, crystallising a new chapter in the du brand’s journey to a digital-first telco.