Dubai CommerCity, the first and leading free zone dedicated to digital commerce, part of the Dubai Integrated Economic Zones Authority (DIEZ) and a joint venture with Wasl, signed a partnership agreement with Wafi Group’s upcoming omnichannel department store Link at Wafi City to launch SparkBiz, a unique solution that offers exceptional benefits to businesses looking to enter and expand in the region’s market.
The launch came during a signing ceremony, which was attended by Sheikh Ahmed bin Mana Al Maktoum, Deputy Chairman of Wafi Group and Amna Lootah, Board Member at Dubai CommerCity, and representatives from both sides.
This partnership reflects the free zone’s commitment to achieving the objectives of the Dubai Economic Agenda (D33), which seeks to double the size of Dubai’s economy and accelerate the growth of its digital economy. It also reaffirms its commitment to supporting the UAE’s digital economy strategy, which aims to create opportunities and enhance foreign direct investments. Further, the launch of SparkBiz contributes to enhancing Dubai CommerCity’s reputation as an ideal destination for global businesses to benefit from a competitive and advanced digital ecosystem that enables them to build their presence in the region.
SparkBiz is an initiative that seeks to encourage foreign companies to enter the region’s market by facilitating business establishment procedures and offering cost effective solutions, customs support, a unique omnichannel experience, optimized digital marketing, a platform to test the financial performance of products, and a state-of-the-art physical space at the free zone.
Dubai CommerCity offers a competitive digital commerce ecosystem and a comprehensive turnkey digital commerce solution for businesses to operate efficiently and with ease. Additionally, Dubai CommerCity offers digital commerce strategy consulting, guidance on digital commerce regulations in the region, end-to-end logistics solutions inclusive of warehousing and last-mile delivery, complete digital commerce platform solutions, digital marketing services, and other support services.
Link is a phygital department store, which is set to open at Wafi City in the heart of Dubai, that enables products to be displayed physically in its 3300 m2 showroom and purchased digitally through its marketplace. Consumers will be able to touch, feel, and try products from different categories, including fashion, electronics, accessories, cosmetics, and more. The products showcased in Link will primarily be new to the market and not found in retail stores in the region, offering a unique setting for discovery and experience.
Further, Link Logistics will ensure that the product is dispatched to the customer wherever they may be, while Link Marketing will ensure optimal exposure by driving online and offline traffic to the physical location and to the marketplace. The store will boast five instagramable areas that will offer the opportunity to generate content and event-based marketing.
