The Business Registration and Licensing (BRL) sector in Dubai Economy and Amazon have launched a new programme to support DED Trader license holders by providing interactive e-Learning content to help them thrive in the digital economy.

The new programme will offer DED Trader license holders access to the Amazon Seller University, which provides a series of training videos and resources that will help participant’s master key tools and applications to build their brand and expand their businesses to reach millions of customers via Amazon.ae.

“Dubai Economy strives to deliver solutions that contribute to enhance the ease of doing business in Dubai and expanding growth, in addition to maintaining a sustainable economy that reflects the emirate’s position as a global economic destination,” said Omar Al Mehairi, Director of Development and Follow-up Division in BRL sector.

“The continuous partnerships between the governmental and private sector will raise the level of efficiency and provide a seamless service environment for the business community as per highest international standards. Dubai Economy aims to accelerate the implementation and growth of e-commerce initiatives and promote innovation and technology integration within the local business community,” added Al Mehairi.

Ronaldo Mouchawar, Vice President of Amazon Middle East and North Africa (MENA), said “At Amazon, supporting SMEs is a fundamental part of our work and an extension of our customer-centric culture. Third-party sellers, most of which are SMEs, account for more than half of everything sold across Amazon stores globally. We have faith in the potential and capabilities of start-ups in Dubai, and through such collaborations, we aspire to accelerate their entrepreneurial journey with all the tools and retail expertise we have to offer.”

Amazon will curate a dedicated storefront on Amazon.ae to showcase products available from DED Trader license holders. Once the businesses are registered to sell on Amazon.ae, they will have the opportunity to access Amazon Account Managers who will work closely with them to offer strategic advice and insights to help them sustain and grow their business.

The Account Managers will also support the start-ups with advice on operational aspects such as listing creations and how to gain visibility on their products. They will offer advice on key areas such as fulfilment and inventory, merchandising and advertising, and ensure start-ups are up to date on the latest programmes that will help fast-track their growth on Amazon.ae.

For information on Amazon new programme and to sign-up, please visit: https://services.amazon.ae/content/department-of-economic-development.