Bahrain’s leading financial company, Eazy Financial Services, has announced a strategic partnership with Tamara, one of the region’s fastest-growing fintech platforms and a pioneer of the “Buy Now, Pay Later” (BNPL) model in the GCC.
Through this collaboration, EazyPay will serve as Tamara’s local acquirer, providing advanced payment gateway services that enable secure, seamless, and efficient transaction processing across Tamara’s expanding network of merchants and customers in the Gulf.
Nayef Tawfiq Al Alawi, Founder & CEO of EazyPay, commented: “Tamara has rapidly become a key player in how consumers across the region choose to pay, particularly with the rise of BNPL models. By supporting their platform with our payment gateway services, we’re enabling a smoother, faster, and more reliable experience for merchants and customers alike. It’s a strong example of how fintech collaboration can deliver real value to the market.”
Faris Al-Obaid, CEO and Vice Chairman of Tamara Bahrain B.S.C., added: “We are absolutely thrilled to announce our strategic partnership with EazyPay in Bahrain, marking a pivotal moment for Tamara’s expansion in the MENA region. EazyPay, a leader in payment solutions, will not only serve as our local acquirer but also as a key strategic partner for our growing operations in Bahrain. This collaboration is a testament to our commitment to enhancing our service offering and delivering a seamless, elevated experience to our customers. We are confident that EazyPay’s local expertise and strong infrastructure will help us achieve our shared goals and promote financial inclusivity in the Kingdom.”
This strategic alliance also reflects EazyPay’s continued efforts to drive innovation and foster collaboration within the regional fintech ecosystem. As a homegrown Bahraini fintech leader, EazyPay remains committed to forging strong partnerships that support the wider digital transformation agenda shaping the future of commerce in the GCC.
By combining Tamara’s innovative consumer payment experience with EazyPay’s proven technology infrastructure, this partnership is poised to enhance the digital commerce experience across the Gulf, delivering greater value and convenience for both businesses and consumers.
