Eikonikos, a high-quality metaverse project, is entering the multi-billion dollar digital fashion industry with the forthcoming launch of non-fungible tokens (NFT) collections in collaboration with renowned fashion designer and healing therapist Aiisha Ramadan. The new collaboration will set a milestone in the evolution of digital fashion industry.
The metaverse is revolutionising the fashion industry and changing the way we perceive fashion. The idea of digital fashion can be difficult to comprehend and strange concept to many. However, digital fashion and NFTs are taking Web 3 community by storm. The NFTs can be used to authenticate digital products. It is fundamentally transforming digital ownership and creative economy.
“What is not possible in the physical realm, is possible in the metaverse. Our digital fashion transcends the physical reality. Eikonikos Digital fashion NFTs is not limited to clothing for avatars,” said Vasif Mohamed, Founder and CEO of Eikonikos.
As digital fashion evolves and blur boundaries of physical and digital, a subculture of fashion that includes avatar fashion, digital influencer styling, fashion NFTs and even digital clothes rendered onto real people will become mainstream. According to figures from investment bank Morgan Stanley, the digital fashion industry could be worth $50 billion by 2030.
GenZ and millennials are already spending more and more time in metaverse. They are also spending money to buy virtual clothes and in game assets for avatars. In fact, fashion is one of the top categories younger generations seek to spend money inside metaverse. Digital fashion has become a way of personal expression to the newer generation.
Chady Jriege, Co-Founder and Chief Financial Officer of Eikonikos, says, “The collaboration between Eikonikos and Aiisha Ramadan is one of the long lists of brand collaboration that we are working to establish. Aiisha is a celebrated designer and owner of the famous Lebanese brand AIISHA. She fashioned beautiful women like Charlies Theron, Paris Hilton, Ariana Grande, Bollywood celebrities like Aishwarya Rai and long list of others.
“Aiisha Ramadan has a great fan following across the Middle East. She was also awarded the prestigious Young Designer of the Year by Swarovski and Al Ghurair Center Award, The Gr8! Women Achiever Awards etc. She is also a mindfulness coach and healing therapist. We are very excited for this collaboration. This is going to change everything about fashion.”
The collaboration between Eikonikos and Aiisha Ramadan will bring unique set of NFT collections to the world. The project combines fashion, art, blockchain technology, spirituality and healing to bring astonishing collection of digital fashion NFTs. These NFTs, set to launch in the 4th week of November 2022, provides great opportunity for the Web 3 audience to invest and onboard with this exciting project. It is only in 2023 that 3D models of the NFTs will be available inside the metaverse. It is a development that is worth waiting for.
Aiisha Ramadan stated, “The role of the metaverse in health and wellness will expand our ability to go to places in our minds we never thought we could reach. A lot of people have trouble imagining what their aura is like, what their chakras are like so the metaverse is going to help us to manifest those long spoken about ideas and healing methods into something more tangible for people to feel and see more, it takes us to different dimensions of healing.”
