Lexus has recently launched the Lexus Design Award 2021 and is calling on talented creators from around the world to submit their entries to its annual design competition. Now in its ninth edition, the prestigious award offers a unique platform for aspiring designers to develop and showcase their talents on the global stage.
Established in 2013, the event attracts thousands of entries from around the world. The proposals submitted span a diverse collection of disciplines, ranging from industrial design, architecture, and engineering to interior design and fashion design. Applicants are encouraged to develop innovative concepts and imaginative solutions that highlight the creative interplay between design and technology.
“We are delighted to launch the 2021 edition of the Lexus Design Award and invite emerging creatives to share their visions with the world. The award represents a unique opportunity for talented young designers to transform their ideas into exciting new possibilities with the help of seasoned industry experts,” said Kei Fujita, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation.
In early 2021, Lexus will announce the six finalists who will go on to participate in a workshop with world-class design professionals acting as mentors. Each participant will receive up to JPY 3 million (over USD 25,000) to develop their designs into physical prototypes, and will also benefit from continual follow-ups and advice. Mentors confirmed for this year’s program include Nigerien architect Mariam Kamara, Dutch designer Sabine Marcelis, and the sought-after American creative and entrepreneur Joe Doucet.
The Lexus Design Award will conclude with the announcement of the Grand Prix winner following the presentation of prototypes by each of the six finalists on a world stage during Press Day at Milan Design Week 2021.
The judges for Lexus Design Award 2021 include Paola Antonelli, Senior Curator of Architecture & Design at The Museum of Modern Art, and Simon Humphries, Head of Lexus Global Design. They will be joined by two additional judges whose identities have yet to be revealed. The complete list of Lexus Design Award 2021 judges and mentors will be announced in the fall of 2020.
Entries to the Lexus Design Award 2021 competition will be accepted through October 11, 2020. Please visit discoverlexus.com/highlights/entries-open-for-lexus-design-award-2021.
