Eros Group has added premium electronics brand to its impressive portfolio. Eros Digital Home stores will now showcase multi-brand products from Ariston, Amazfit, Vaio, Avita, Huawei IdeaHub, Rinnai and Saregama, from Asia’s and Europe’s top electronics manufacturers.
Unfold the excellence of Japan with aesthetically designed business laptops from Vaio and IT technology products of a new young and upcoming brand Avita who bring premium colourful lifestyle laptops with great features. Amazfit smart wearable brand offers several series of smartwatches from fashion to outdoor sport. The company offers a series of smartwatch products including GTS, GTR, T-Rex and Fitness Band. HUAWEI IdeaHub from China is a productivity tool for the smart office that bundles intelligent writing, High Definition (HD) video conferencing and wireless sharing.
Representatives of all the companies expressed their satisfaction about the collaboration with Eros Group and stated that this decision was in line with their strategy to expand its distribution network in several countries to offer better services to local consumers in the UAE and GCC. They have expressed that they found in Eros an obvious choice for expanding their business in the region with its enviable record of 53 years in business of making international brands a proven great success like Hitachi, TCL and Midea which Eros partnered with and made as renowned household names in UAE.
“The pandemic period brought its own challenges but at Eros we turned this period of adversity to one of opportunity.” says Deepak Babani, Vice Chairman of Eros Group. “As we added very strong and big global brands to our portfolio, we also planned for the opening of two new stores – Al Zahia, Sharjah and Dalma Mall, Abu Dhabi – and one shop-in-shop at AFCOP. This has been coupled with a massive drive to boost the online and ecommerce business by its own ecommerce platform and partnership with the major online retailers for all its brands and business.
The new brands that have partnered with Eros last year include Ariston from Italy, Amazfit, Avita and Huawei Idea Hub from China, Vaio and Rinnai from Japan and Saregama from India. These brands bring a broad range of products to the market, spanning premium appliances to smart wearables, high-spec laptops and workplace multimedia solutions.
Babani says all seven of the new brands brought to the region by Eros are relevant during the pandemic. He added it has always been the endeavour of Eros Group in its rich history of 53 years to bring brands and products that are relevant and suited to the requirement of the local market and back it up with the best of service and distribution in the market, the simple recipe of success.
