Fit On Click, a fitness and wellness startup based in the UAE, has closed a $1.5M pre-Series A funding round led by Arrow Capital, as it continues on its growth journey through Ventures Lab, the Venture Builder programme launched last year by Modus Capital and Hub71.
The investment came at the right time for us. Fit On Click has been in the industry for the past 5 years and we have always focused on innovative and customised health solutions for corporates. We are now widening our efforts to include individuals and communities through Fitze, which was born from a vision to empower and reward UAE residents for each step they take.
“With the support of Arrow Capital and Ventures Lab, this funding round will allow us to strengthen our online product and scale faster in order to help our communities build and sustain active lifestyles,” said Ben Samuel, Founder and CEO at Fit On Click.Arrow Capital, the lead investor in the round, will act as the financial and strategic advisor to Fit On Click.
This round marks the first time Fit On Click has raised institutional funding after being self-funded since conception. Prior to this, Ben and Neha bootstrapped the startup and managed to successfully sustain themselves throughout product launches and user growth.
With the newly raised Pre-Series A funds by Arrow Capital and the operational expertise from Ventures Lab, Fit On Click is expected to rapidly scale to the wider MENA region in the near future.
