GroundUp Studios has announced that it has officially launched its operations in Hong Kong. The company is one of the first entertainment platforms in Asia focused on the development of original art and music utilizing NFT and blockchain technology.
GroundUp Studios’ vision is to shine a light on the impressive pool of musical and artistic talent in the region. By using transformative technologies like blockchain and NFTs, it aims to drive the creation and commercialization of art that will be ultimately seen and embraced around the world.
GroundUp’s plan is to build a comprehensive web3 ecosystem of NFT art investors; technology enthusiasts; music and art lovers; songwriters; producers; and artists of all disciplines. The goal is to use new-generation social media platforms to create a borderless space for artists to socialize and connect with the web3 world. This in turn inspires artists with new artistic ideas, empowering them to re-imagine the music and art that they are capable of creating.
As part of this community building effort, GroundUp Studios plans to issue its first NFT membership access pass in the coming months. Apart from networking opportunities, owners of this access pass will gain a wide range of benefits – from virtual music sharing sessions; to live songwriting jams; and exclusive IRL artist performances.
Adrian Fu, co-founder and Creative Director of GroundUp Studios said, “I am excited about the promise of web3 music, which presents incredible new opportunities for artists around the world – both commercially and artistically. I firmly believe that the timing is right to launch a music company like GroundUp Studios. We are witnessing a giant leap in technological innovation right now, which is rewriting the mechanics and rules of most industries and businesses. Now, professional and amateur artists are able to create and connect with audiences halfway around the world, while generating steady revenue. In my view, we are on the cusp of a golden age in art and music.”
