Huawei continues its legacy of honoring and empowering women in technology by presenting the unique Tech Women’s Award in the Huawei Global App Innovation Contest (Apps UP) 2022 in the Middle East and Africa (MEA). The award category provides regional women app developers a global stage to demonstrate their capabilities.

AlMosaly, the recipient of the Tech Women’s Award in the 2021 edition of the competition, made the highly skilled female team at MadarSoft a shining success story. Since integrating Huawei Mobile Services (HMS) in 2020, AlMosaly has accounted for a significant portion of the company’s success and has earned several awards. Basma Mabrouk, Aml Abdelfatah, and Salma Hussien are the three women responsible for AlMosaly’s victory.

The women of MadarSoft remark that their experience at Huawei’s Apps UP 2021 was very rewarding. Additionally, the team emphasized how HMS, coupled with the hundreds of millions of Huawei customers and Huawei’s unparalleled support for developers, makes it easier for women to leave their own mark in this world and succeed. The performance of the AlMosaly app was phenomenal; in a short period of time, it attracted approximately one million users.

Moreover, the introduction of new technologies and the support for accessories like Huawei’s smartwatches provide fresh opportunities for innovation. The MadarSoft team advise every woman to believe in herself, be more attentive, and select the path that will be rewarding at the end of the day. “With hard work and faith, the world becomes better every day and visions get clearer”, they say.

The registration for Apps UP 2022 is already open and developers can submit their entries until October 9th, 2022. This year, the entire prize pool for the Middle East and Africa (MEA) region reached a record high of US$230,000, including a special Tech Women’s Award with a reward of US$10,000.