IAM secures multi-million dollar funding


IAM Entertainment has confirmed a multi-million dollar funding round led by Abbey Road Investment Group. This funding will allow the agency to continue its explosive growth across the region through live shows, movie and TV production and talent/artist management.

IAM Founder, Sonal Vara-Parmar commented, ‘To work on a legacy project from the outset at an international level is an honor and a trust we take great pride in. It is a true testament to the country’s leadership to encourage home grown brands to be part of such a huge global stage.’

On receiving the funding, IAM Entertainment COO, Ash Parmar said, ‘This significant investment is crucial for our future growth strategy. A priority for us as a company is being able to invest heavily in our live shows division, bringing never-before-seen, chart-topping, international artists to the region in order to showcase their talent to the region’s residents and tourists alike.’ IAM founder Sonal Vara-Parmar added, ‘The second phase of our growth plan will see us cementing the region as one of the most desirable and commercially viable locations for movie and TV production. Enabling a boost to the economy through building a new talent pool and job creation. IAM Entertainment has achieved significant success in the six years since we started but this is nothing compared to what we will achieve in the next five years.’

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