Idealz achieves a unique milestone with the celebration of its 1,000th winner


UAE based e-commerce startup, Idealz achieves a unique milestone with the celebration of its 1,000th winner this month in just two years of operation. With great successes along the way, the company has gained loyal, local and international patrons.

Started in 2018 by Jad Toubayly and Easa Al Gurg, the e-commerce store stacks its products into campaigns with limited quantity items that are attached to luxury prizes, with five campaign categories to select from: cash and gold, jewellery and watches, cars, electronics and lifestyle. With each product sold, the customer is awarded a complimentary coupon to the prize draw.

Today, the homegrown concept has gained an immense number of customers across 154 countries, and has given away over an astonishing AED 24million worth of prizes, which includes 3 Mercedes G63s, 8 Suzuki Jimnys, 2 Nissan Patrols, 7 other cars from Mercedes and Alfa Romeo, 21 VIP license plates, 28 luxury watches and over 250 electronics bundles amongst a variety of other prizes. Moreover, the platform currently offers its users the chance to win more elusive prizes such as yet another Mercedes G63, a Ford F-150 Raptor, the all-new Land Rover Defender and a fully-furnished studio apartment in Business Bay.

“Typically, with new business ventures, plans change along the way. We are proud to see that Idealz’ mission and vision has remained on track since its inception in 2016, when myself and Easa simply sketched the business model on the back of an envelope. Adding value above and beyond the traditional transaction is what we strive for. Rewards only come with risks, and we’re pleased to see our incentive-driven concept reach its 1,000th winner by breaking bounds in the realm of e-commerce, changing the lives of both customers and less fortunate communities in great ways, and further fuelling our desire to go against the grain,” said Co-Founder Jad Toubayly.

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