The Innovative Startups and SMEs Fund (ISSF) – the largest investment fund of its kind in Jordan – has announced a direct investment of USD 120,000 in Mrayti; a Middle East startup specializing in clean cosmetics and personal care products free of health-compromising chemicals or compounds. The investment aligns with the Innovative Future Initiative, which the ISSF launched to support startups and SMEs affected by the COVID-19 pandemic in Jordan.

Organized in coordination with the World Bank, the initiative has allocated USD 7.5 million to empower these companies to overcome the challenges imposed by the global health crisis. “During the COVID-19 pandemic, many Jordanian companies experienced significant challenges, that made it difficult for them to continue or impede the growth of their business, and here comes the ISSF’s role in enabling startups and SMEs to not only endure, but also prosper.

ISSF investment in “Mrayti” comes from our belief in Jordanian entrepreneurs and their ability to turn challenges into new opportunities for development and expansion, thereby contributing to supporting local entrepreneurial activity and positively impacting the national economy as a whole,” commented ISSF CEO, Laith Al Qasem.