Jordanian startup, Kitchefy, recently announced a pre-seed investment worth $350,000. The company confirmed that the recent support and investment will help develop and expand its operations within the framework of a general goal of making a real difference in the food and beverage industry, as the company seeks to utilise the investment to expand locally in new Jordanian governorates, paving the way for regional expansion, starting with the Saudi market, and opening four new food brands with new concepts.
To consolidate its presence in its significant market countries by working with existing commercial kitchens as implementation partners “Fulfillment Partners”, the startup aims to increase revenue, increase efficiency and improve utilization rates to maximise the utilisation of resources with no additional costs added.
Co-Founder and CFO, Abdullah Al-Absi added: “We are creating a more profitable business model for restaurants through the use of the shared economy module, and are enabling restaurants to handle more sales volume at the same fixed cost. Kitchefy has been able to work on ratios and units of the economy that guarantee the satisfaction of their partners, as each order of one of the virtual brands of Kitchefy that have been included in the restaurant guarantees a profit margin ranging from 20% to 30% for the owner of the restaurant.”
