Microsoft today released Dynamics 365 Business Central, an all-in-one solution in UAE targeting SMEs  to streamline their financials and business processes, improve customer interactions and make better decisions with integrated intelligence.

Business Central is tailor-made for the small-to-midsized business that has outgrown its basic accounting software and is ready to connect its business across functions, processes and disciplines. Business Central is an all-in-one business management solution that easily and seamlessly connects back-office systems with business processes. It allows business owners to standardize and integrate their entire organization’s business processes, including sales, finance, human resources, operations, logistics and marketing to function as one.

Maureen Mansour-Khoury, Senior Product Marketing Manager, Dynamics 365, Microsoft Middle East & Africa

Unlike traditional ERP solutions, Dynamics 365 Business Central is also deeply integrated with Office 365, and includes built-in intelligence, so it is easy to use and helps innovators to make smarter business decisions, leading to a competitive edge and accelerated growth.

“SMEs operating in the country and the wider region often find themselves in a fiercely competitive climate, where digital culture is driving the emergence of new service expectations,” said Maureen Mansour-Khoury, Senior Product Marketing Manager, Dynamics 365, Microsoft Middle East & Africa. “Legacy systems for growing businesses often can’t keep up with markets that are in continual flux. Configuration and upgrade to existing suites can be expensive, so SMEs really need a flexible solution that can meet the requirements of the here and now, but allow turnkey access to extensions as the business evolves. Dynamics 365 Business Central brings people, processes, and data together, so you can manage your business end to end.”

By connecting data across accounting, sales, purchasing, inventory, and customer interactions, Business Central allows SMEs to get a holistic view of the business and chart financial performance in real time with built-in Power BI dashboards. Financial closes and reporting are accelerated; accounts receivables and payables are streamlined; and reconciliations of accounts are quicker, more accurate, more automated and compliant. And Business Central enables the refinement of financial forecasts by modelling and analysing data across multiple dimensions, even allowing the customisation of reports through seamless Microsoft Excel integration.