Miral, Abu Dhabi’s leading creator of immersive destinations and experiences has partnered with Khalifa Fund for Enterprise Development to support local entrepreneurs this Ramadan at Yas Bay Waterfront Nights. The much-anticipated night market and event features over 20 small businesses and artisans, six of which have been supported by Khalifa Fund.
Alia Al Mazrouie, CEO of Khalifa Fund for Enterprise Development, said Khalifa Fund is committed to supporting SMEs and entrepreneurs across a wide array of sectors and creative industries through new and innovative measures. This partnership with Miral provides a unique platform for homegrown small-medium businesses, that are rooted in UAE culture and heritage, to showcase their talents, goods, and services during this special time of the year.
Her Excellency added “I’m extremely proud to see the successful participation of several Khalifa Fund businesses during Yas Bay Waterfront’s Ramadan night market. We look forward to future collaborations with Miral as we continue our endeavours to empower the UAE’s entrepreneurial ecosystem.”
Mohamed Abdalla Al Zaabi, Group CEO of Miral, commented on the partnership saying: “We are happy to be providing local entrepreneurs with a platform to showcase their work at a leading destination like Yas Bay Waterfront this Ramadan, in partnership with Khalifa Fund for Enterprise Development. We believe that tourism is a formidable driving force to support small and medium businesses. Initiatives like this allow these businesses to integrate into the wider tourism ecosystem, helping to create new job and business opportunities, as well as showcasing the value entrepreneurs bring to help boost the local economy.”
Homegrown brands participating at Yas Bay Waterfront Nights include Fae Oud & Perfume, in luxury perfumes and Emirati incense, Glaza Collections Textile Trading with intricately adorned and locally sourced traditional textiles crafted by skilled artisans who have developed their craft over generations. Jamila Al Krieshi Trading, specializing in local fashion designs.
Other artisans include The Armers for People of Determination Establishment, who cater towards empowering people of determination and their caregivers to improve their quality of life. Post Iftar All About Coffee, is a popular option that specializes in Emirati coffee and Sperenza Kids Fashion is a hit with the young ones for specializing in high quality children’s fashion.
