Nuwa Capital has led a pre-Series B round in Dubai-based Seez. The $5M round was twice oversubscribed and includes Germany’s Crealize, BY Venture Partners, Alfa Partners, as well as angel investors. The company will use the capital to continue its immediate expansion into Europe.

Launched in 2016 by Tarek Kabrit and Andrew Kabrit, Seez has leveraged its expertise and deep relationships within the automotive industry to develop a portfolio of products enabling automotive manufacturers and dealers to fully digitize their business.

Early into its journey, Seez capitalized on its marketplace product to supply GCC car dealerships with business intelligence tools providing analytics and car pricing data. This has allowed the team to build strong relationships with automotive dealers and others in the space, including the Dubai government, with whom the company landed an exclusive contract to build a blockchain-powered digital car registration journey. The team then built a comprehensive suite of products, essentially positioning it as the “Shopify” for automotive dealers and manufacturers.

“We’re excited to be one of the few companies from the Middle East to be expanding to Europe and creating one of Europe’s first omnichannel experiences in car buying. We’re also really grateful to our backers who believed in us for this round, and some of whom have been with us from day one,” said cofounder and CEO Tarek Kabrit.

Seez has already signed a partnership with Hessel, the largest Mercedes dealer in Denmark for new and used cars, and will be continuing to expand its footprint in the European market in the next months.