Chintan Sareen, Founder and CEO of Plus X Electric, explains how his startup is removing barriers in EV charging with its patent-pending technology and offering an on-demand portable solution that’s smart, scalable, and built for global impact.
What inspired you to start Plus X Electric, and what was your biggest challenge in the early days of building the company?
Plus X Electric was founded with a mission to remove the biggest barrier to EV adoption—charging convenience. We recognized that many EV owners struggle with access to charging stations, so we developed a portable EV charger that can be delivered directly to their doorstep, making charging as easy as ordering food. The biggest challenge in the early days was educating the market about this new approach. Many people associated EV charging with fixed stations, so shifting the consumer mindset and building trust in an on-demand charging service required strategic marketing and strong early adopters.
Kindly talk about your technology. How does it differentiate your battery charging technology from others, and what strategic role does it play in your competitive positioning and future innovations?
We have a patent pending for our innovative battery charging technology, which enhances portability, efficiency, and accessibility. Unlike traditional charging infrastructure, our technology allows for a flexible, mobile, and scalable solution, ensuring EV owners are never stranded without power. This pending patent strengthens our competitive positioning by offering a truly unique and convenient alternative to fixed charging stations. Strategically, it paves the way for future innovations, such as AI-powered predictive charging and advanced energy optimization, ensuring that Plus X Electric continues to lead in the evolving EV ecosystem.
How do you see advancements in AI, IoT, and smart energy management shaping the future of battery technology and EV infrastructure?
AI, IoT, and smart energy management will revolutionize how portable EV charging is delivered and optimized. AI will enable demand forecasting, route optimization for our mobile charging units, and real-time battery health monitoring. IoT connectivity will allow seamless tracking and remote diagnostics, ensuring efficient deployment and predictive maintenance. Smart energy management will help us integrate renewable energy sources into our charging ecosystem, reducing reliance on the grid and lowering costs. Together, these technologies will make portable EV charging more intelligent, efficient, and sustainable, driving widespread EV adoption.
What is your business model, and how are you planning to scale up your operations?
Our business model is currently on-demand and pay-per-use, allowing EV owners to request doorstep charging whenever they need it. We are also in the process of launching a subscription-based charging service to offer more convenience and cost savings for frequent users. To scale up, we are expanding our fleet of portable chargers, optimizing logistics with AI-driven demand forecasting, and forming strategic partnerships with businesses and fleet operators. Additionally, we are investing in technology to streamline the booking and delivery process, ensuring a seamless experience for EV owners while expanding our market reach.
What is your go-to-market strategy and how are you balancing direct sales, partnerships, and B2B collaborations to maximize impact and adoption?
Our go-to-market strategy includes a mix of direct-to-consumer sales through our app, partnerships with EV brands to offer bundled charging solutions, and B2B collaborations with fleet operators, leasing companies, and corporate mobility programs. Direct engagement with EV owners helps us build brand awareness, while partnerships enable rapid scaling and trust-building. We also work with real estate developers to offer our service in residential and commercial communities, ensuring that users always have access to reliable charging without needing fixed infrastructure.
What has been your approach to fundraising and investment?
Our fundraising approach has been strategic, focusing on investors who align with our vision of making EV charging seamless and scalable. We are building a global brand and aspire to be the first UAE-grown tech company that is built for the world. Since EV charging challenges are the same across the globe, we see a massive opportunity for expansion. We have prioritized early-stage funding from angel investors and venture capital firms specializing in clean energy, mobility, and technology. Additionally, we have explored government grants and sustainability-focused investment programs. Rather than raising capital aggressively, we are taking a phased approach, ensuring that each round supports specific growth milestones, from product refinement to market expansion.
Are you currently seeking funding? If yes, what is your ask and what kind of investors align best with your vision?
Yes, we are currently seeking funding to scale our operations, enhance our AI-driven logistics, and expand our portable charging fleet. Our vision is to build a global EV tech company that started in the UAE and solves a universal problem. Our current funding ask aligns with our next phase of growth, focusing on geographic expansion and technology development. We are looking for investors who understand the EV and clean-tech space, particularly those with expertise in mobility-as-a-service (MaaS), energy storage, and logistics. Strategic investors who can provide not just capital but also industry connections and operational insights will be the best fit for our vision.
What’s next for Plus X Electric in terms of product development, expansion, market penetration, and revenue in the next 2-3 years?
Over the next 2-3 years, Plus X Electric plans to expand into multiple new cities and regions, focusing on high-EV adoption areas. As a company, we are not just thinking regionally but globally—EV charging challenges are the same worldwide, and we want to be the first UAE-born tech company solving them at scale. We will introduce AI-powered smart scheduling to optimize delivery efficiency and integrate renewable energy storage solutions to make our charging service more sustainable. Our revenue growth will come from scaling our customer base, expanding B2B partnerships, and introducing new service tiers, including fleet subscriptions and corporate EV charging programs. Additionally, we are exploring international markets where portable EV charging can solve infrastructure challenges.
What advice would you give to aspiring entrepreneurs in the EV and clean-tech space looking to build disruptive and scalable businesses?
Focus on solving a real pain point with a scalable solution. The EV industry is growing rapidly, but infrastructure gaps still exist—find an innovative way to bridge them. Build a business model that is adaptable and tech-driven, leveraging AI, IoT, and automation wherever possible. Partnerships are key, so align with players who can help you scale faster. Finally, sustainability should be at the core of your operations. The clean-tech sector is about long-term impact, so prioritize efficiency, affordability, and accessibility to create a truly disruptive solution.
