Primrose eyes $500 billion GCC Family office market

Primrose Capital Management has secured an In-Principle Approval (IPA) from the Financial Services Regulatory Authority (FSRA) of ADGM. The approval marks the first milestone in Primrose’s application for a full Financial Services Permission (FSP). It underscores ADGM’s reputation as a leading global centre for innovation in both digital asset and traditional asset markets.

Primrose seeks to deepen the investment corridor between Singapore and Abu Dhabi at a time when the two jurisdictions are stepping up cooperation on fintech and capital-markets development. By applying for the FSP and establishing a regulated presence in ADGM, Primrose plans to offer family offices, sovereign entities and institutional investors in the Middle East direct access to its machine-learning-powered strategies, bridging two rapidly expanding pools of capital.

Family offices in the Gulf now steward more than $500 billion in assets and are increasingly allocating to systematic hedge-fund strategies, a demand Primrose is positioned to meet with transparent, risk-managed products across global futures, options and digital-asset derivatives.

Linus Ong, Chief Investment Officer at Primrose Capital Management, said: “Regulated market access is non-negotiable for today’s sophisticated investors. ADGM’s clear, technology-forward rulebook gives us the certainty to scale our platform while upholding the highest standards of governance and client protection. Receiving the IPA is an important vote of confidence in our model and our team.”

Primrose will work closely with the FSRA to secure its full license in the coming months. The firm plans to recruit portfolio-engineering and client-coverage specialists in Abu Dhabi, creating high-skilled jobs within the emirate’s innovation cluster. It expects to launch MENA-domiciled feeder funds in the second half of 2025, giving Gulf investors seamless access to its flagship Global Multi-Strategy and Digital Options programmes.

 

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