Sheraa and Arada joined forces to turn the spotlight on the UAE’s emerging talents in fashion and the new initiative is designed to harness the full business potential of local and locally-based designers who need mentoring and support to bring their fashion concept to their target audiences across the nation.
The initiative starts with a contest wherein interested applicants need to send their entries to the registration page on Sheraa’s social media platforms, before September 21, and ends with an opportunity to win a three-month rent-free retail space at Artal’s first beautifully designed boutique on East Boulevard in Aljada, Arada’s master community in Sharjah.
Apart from being in Artal, one of the UAE’s most sought-after addresses for contemporary Emirati women’s fashion, and sharing the space with leading designers at this multi-brand boutique, the winning fashion concept will be given the opportunity to connect with thousands of entrepreneurs, investors and ecosystem giants at the Sharjah Entrepreneurship Festival (SEF) 2023.
Additionally, Sheraa will mentor shortlisted candidates by offering them pitch training, organise and conduct the pitch competition and coordinate with the winning concept to finalise their SEF 2023 showcase.
Alongside providing the free retail space to the winner at Artal, Arada will also review the winner’s proposal and offer advisory support on branding including design, signage and marketing strategy. Arada’s commercial experts will provide a detailed finance and business model review to the winning concept.
Eligibility criteria
The impact investment initiative has been designed to scout the next generation of modest wear and home-based brands based in Sharjah or looking to expand in the emirate. Contest targets local and resident designers and university students who have been operating online through their personal social networks and need more traction, or those who have the talent and the concept, but require expert guidance, business mentoring and the right platforms to connect with their target audience.
Encouraging designers from across the UAE to join this competition, Iman Ben Chaibah, Head of Community Engagement at Sheraa noted “The fashion industry in the UAE is as vibrant as it is competitive, and sometimes the right mentoring and showcasing opportunities become the difference between failure and success, particularly for individual designers who are up against giant global brands. This impact investment initiative has been designed by Sheraa and supported by Arada to ensure that the exceptional talents in the field of fashion design in Sharjah and the UAE receive world-class mentoring and support to bring their dreams to fruition. As a nation, we admire and respect ingenuity and entrepreneurial spirit, and therefore design initiatives that ensure that art and creativity continue to thrive.”
Zainab Salem, Founding Manager, Artal, said “We are honored at Artal to be part of this initiative, which falls in line with our strategy that aims to support the community through empowering talented fashion designers and giving them the opportunity to achieve their dreams. Through this initiative, we are reinforcing the importance of the fashion industry in the United Arab Emirates, which is fast becoming a global hub for the sector. Artal will be offering the winner of this competition not just retail space at its Aljada store but also the benefit of a full advisory scheme in conjunction with Arada’s commercial experts to continue its successful journey and achieve excellence”.
