Nature Hedonist, is the winner of this year’s most creative and sustainable startup in the retail and F&B sector by Sheraa’s Access Sharjah Challenge (ASC) Al Mamsha in partnership with Alef Group. And, as the winners of the ASC, Nature Hedonist obtained a trade licence in Sharjah and was able to open their first stand-alone store in Zero6 Mall recently.
This flagship store in Sharjah was inaugurated by the CEO of the Sharjah Entrepreneurship Center (Sheraa), Najla Al Midfa, as well as the CEO of Alef Group, Issa Ataya.
This journey of entrepreneurship has come full circle as Nature Hedonist is a Sheraa alumnus, and by winning the Access Sharjah Challenge organised by Sheraa in partnership with the UAE Ministry of Culture and Youth, they have once again proved to be a competitive force in the market. As the retail winner, Nature Hedonist signed a two-year lease agreement with Alef group; a premiere property developer in Sharjah; obtained their trade licence to operate in the emirate, and received business setup support from Sheraa, to give them the best chance of creating a strong impact in the market.
Najla Al Midfa, CEO of Sheraa, said, “The Access Sharjah Challenge addresses one of the most critical and perennial challenges that startups face worldwide: gaining access to the market. Through this initiative, we provide guidance, support and opportunities as well as opening the door for startups to be able to connect with the right corporate and government partners and successfully operate in our thriving emirate. ”
