Shorages, a UAE-based e-commerce fulfilment startup, announced on January 11, 2022, that it has raised a seed round of $700,000 to enable international e-commerce brands to tap into the GCC market.
Shorages, which launched its fulfilment services in December 2019, offers brands the digital, regulatory and warehouse infrastructure needed to unlock online sales in the GCC. Its fulfilment centres around the UAE are prepared to receive inventory and dispatch orders across the GCC region.
Over the past two years, Shorages supported several brands launch and scale their online business at a time when a lot of brands were transitioning towards e-commerce. They recently secured agreements to partner with multiple highly recognised international brands for 2022 including a US-based brand aggregator that has achieved $500 million+ in revenue abroad.
The latest seed round will primarily be used for local expansion and hiring as the company plans to launch more warehouses in the UAE. In particular, the company is working on a freezone warehousing solution that would reduce the cost of shipping for their brands. Shorages is also looking to expand its team of developers to further grow its order fulfilment and inventory management systems.
The round was led by Mayfair Holdings, the family office of Mr Sudhir Maheshwari, alongside other angel investors and serial entrepreneurs.
