Kuwait Telecommunications Company – stc has announced the launch of its new initiative “Weyak”, which focuses on enabling the digital transformation journey and supporting SMEs and local start-ups.
stc indicated in a statement that through the “Weyak” initiative, the Company will grant participating SMEs and start-ups with the opportunity to promote and showcase their products and services. This includes showcasing their offerings through a series of organized activities in coordination with stc.
stc mentioned that SMEs participating in the initiative will also have the opportunity to be exposed to customized offers and promotions provided by stc’s business arm, solutions by stc, that are tailored to suit the needs of business owners. Additionally, stc will be promoting the participants’ projects through the Company’s social media platforms, assisting the business owners in presenting their solutions to a wider potential customer base.
Commenting on this initiative, Danah AlJasem, General Manager of Corporate Communications at stc, said, “Through this initiative, we aim to provide SMEs with supporting services that will grant them the exposure they need online as well as exposing them to tailored packages and solutions with the sole objective of streamlining and enhancing their operations. We will also be providing them with around the clock support to assist them in utilizing the full breadth of our offerings. Having said that, our focus is to assist our customers by providing them with the proper means to digitally transform their businesses and operations.”
AlJasem concluded, “We will spare no effort in implementing the framework and initiatives under our CSR strategy in a way that enhances and empowers our society. We believe that this will ultimately build a balanced and sustainable work environment fit to empower the younger generation.”
