AppsFlyer
UAE app economy enters new phase of growth
The UAE’s app economy is entering a new phase of profitable, retention-led growth, according to new data unveiled by AppsFlyer at the inaugural MAMA Dubai (Mobile Acquisition & Mobile Analytics). ...
Mobile app revenue crosses $1.7 billion this Ramadan
As brands across the region continue to compete for consumer attention during the Holy Month, new data from AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, reve...
AppsFlyer partners with AWS to maximize return on marketing investments
AppsFlyer has announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Ser...
AppsFlyer launches AI-powered marketing tool
AppsFlyer has launched Creative Optimisation, its new product that provides marketers with unparalleled insights into their creative assets and data-driven guidance on maximising their impact. Coupled...