Brand Finance
PIF and ADIA tops the global rankings
Saudi Arabia’s Public Investment Fund (PIF) has been named the most valuable and fastest-growing sovereign wealth fund (SWF) brand in the world for the second consecutive year, according to the 2025 e...
Top 50 UAE brands value jump 22% to $88.5 billion
The total value of the top 50 most valuable UAE brands has risen by 22% year-on-year to 88.5 billion, according to the latest UAE 50 report by Brand Finance, the world’s leading brand valuation ...
Amazon becomes the world’s most valuable tech brand
Amazon has overtaken Apple to become the world’s most valuable tech brand, with a brand value of USD299.3 billion. Amazon’s brand value has increased 36% since the beginning of the COVID-1...