With vibrant music being part of everyday life in Africa, a new Nigerian start-up is focusing on the growing mobile music market in the West African nation.
“I know we need a marketing plan, but I’m not sure where to start. And, quite frankly, I don’t have time to stop and figure it out.” This is a comment many small business owners are familiar with.
In today’s competitive retail environment overflowing with daily deal and flash sale sites, retailers are challenged to optimize marketing initiatives across channels.